Wausau Region Chamber of Commerce issued the following announcement on Sept. 7
Greenheck Group recently unveiled a new logo and tagline as part of an extensive rebranding initiative to better position its growing number of business units and brand names for future growth and differentiate Greenheck Group as an employer of choice.
Established in 1947, Greenheck Group is a global leading manufacturer of commercial air movement, control, and conditioning equipment, providing engineered solutions across a range of nonresidential applications and industries.
The company has grown to nearly 4,000 employees and operates 21 manufacturing plants in the United States, Mexico, and India. Greenheck Group engineers and manufactures products under the following brand names: Greenheck (the founding flagship brand), Accurex, Airolite, Innovent, Precision Coils, and Valent."Our company has grown in many ways, adding manufacturing locations, business units, and brands. We needed a name to call ourselves that would represent the whole company, while reinforcing our values, culture, and vision for the future," said Bryan LiBrandi, Greenheck Group chief marketing officer.
"The Greenheck Group branding initiative is an essential step in positioning our company for accelerated growth," said Carrie Strobel, Greenheck Group vice president—human resources. "We believe now more than ever that our shared values, commitment to team culture, and dynamic company opportunities bring a compelling point of difference to recruit new talent to our organization."
The new Greenheck Group brand will be used to unify the company across business units, geography, and brands to meet its leadership vision, be the employer of choice, and give back to the communities in the communities Greenheck Group serves. Locally, Greenheck Group operates manufacturing facilities in Schofield and Mosinee, Wisconsin.
For more information, visit www.greenheck.com or contact Greenheck, P.O. Box 410, Schofield, WI 54476-0410, (715)359-6171, FAX (715)355-2399.
Original source can be found here.
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