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Central Wisconsin News

Tuesday, September 9, 2025

No Small Matter Documentary Viewing

Nosmalls

Heart of Wisconsin Chamber of Commerce issued the following announcement on March 9.

United Way of South Wood & Adams Counties’ Early Years Coalition and McMillan Memorial Library are excited to announce a viewing of No Small Matter on Wednesday, April 6, 2022 at 7:30am. It is the first feature documentary to explore the most overlooked, underestimated, and powerful force for change in America today: early childhood education. Through poignant stories and surprising humor, the film lays out the overwhelming evidence for the importance of the first five years, and reveals how our failure to act on that evidence has resulted in an everyday crisis for American families, and a slow-motion catastrophe for the country.

No Small Matter is built from stories of real children, families, and teachers, illustrating the impact of high-quality early childhood experiences. We meet parents who are struggling to do their best for their kids, incredible teachers who model what early childhood classrooms should and could be like, and children learning and developing in real time. These positive, hopeful stories serve as motivational tools in both the film and the No Small Matter campaign: Change is necessary, critical, and attainable if we put our minds to it.

No Small Matter is unique in the way it dives deep into the complicated science, history, and sociology that has brought our early care and education system to where it is today, but does so without sacrificing entertainment or emotional impact. From a comic cameo by Cookie Monster to the tearful testimonial of an amazing preschool teacher making poverty-level wages, the film has the power to move audiences in ways that a policy fact sheet or op-ed piece simply can’t do.

 Check in and a light breakfast will be at 7:30am. The film will begin at 7:45am with a panel discussion after. For more information or to register, contact Ben Eberlein, 715-421-0390 or ben@uwswac.org. Visit United Way of South Wood and Adams Counties’ website for more information: www.uwswac.org. Registration is required.

 About the South Wood County Early Years Coalition

 Early Years, a United Way of South Wood & Adams Counties Coalition, was created by professionals from various backgrounds including health care, education, childcare, and non-profit to collaborate resources and services addressing and breaking down barriers the community faces with the goal that children are ready to learn by the start of school. The coalition meets monthly to generate strategies and implement action steps focused around childcare quality, community awareness, parent education, and family events.

Original source can be found here.